Listening to our audience
I started investigating our Community page whereas users could request for features. The contact manager was the top requested feature by far with almost 900 upvotes. I carefully read each user comment to identify some similarities. Eventually, some patterns emerged that helped us guide which features could make a difference or not in the project.
Also, I conducted a few user interviews by Skype. Talking directly with the users who had shown interest in this particular feature. Those conversations were essential, so I could truly understand the user needs. Finally, I gathered enough information to report and share with the rest of the team. After a few meetings with the CTO, and developers involved in the project we decided on the prioritization and in which features we should focus firstly to make the project going.
Some user's comments
⟶ "Without a proper Contact Manager or Address Book - with all my contacts searchable, editable and sortable (via labels) Mailbird doesn't work for me."
⟶ "...CardDAV Support would be appreciated."
⟶ "...I would also like to be able to assign thumbnails to each contact."
⟶ "We should be able to create Contact Groups, and import/export list of contacts into the desired groups. Not only that, but the ability to easily send a single email to an entire specified group would be wonderful too."